The channel software tech stack is made up of 183 companies that fall into 7 technology categories. In 2020, these companies drove over $2.8 billion in software revenue with most companies using the software-as-a-service model. See the technology category descriptions recognizing DemandBridge below.
Through-Channel Marketing Automation (TCMA)
Enables partners to engage their customers with a consistent vendor brand experience to create awareness and generate demand. It helps organize and disseminate content. It supports the execution of marketing programs, campaigns, and co-branded collateral that drive partner-led demand and accelerate channel lead and pipeline volume and velocity. It includes through-, to-, for-, and with-channel marketing automation.
Channel Marketplaces, Financials, Pricing, and Inventory
Manages indirect-sales-related revenue and costs, determines the correct value of transactions, automates key financial reporting processes and prevents errors in payment, commission, and rebates. It addresses pricing, inventory planning, gross-to-nets, discounts, compliance, tracking inventory levels, and price protection. Marketplaces are starting to make their mark here.
DemandBridge’s through-channel marketing automation capacity is based on our eCommerce product suite which includes a toolset that offers core functions for brand management, customization, and distribution of marketing content across all channels. Resulting in a full suite of digital offerings that empower users to maintain brand standards. Our back-office capabilities and distributor technologies position us as a leader in channel marketplaces, financials, pricing, and inventory.
With benefits like our Saas model approach, data management, sourcing capabilities, enhanced reporting, and cloud-based services, DemandBridge continues to be a leading integrated business platform, delivering technology solutions that solve unique business challenges. As a result, customers are able to accomplish their marketing and business goals.
To learn more about our product suite, email productinquiries@demandbridge.com.
