Businesses today rely on an ever-growing volume of digital assets to showcase their brand, engage customers, and drive sales. However, if digital assets aren’t managed well, businesses can run into all kinds of issues—some obvious, others creeping in over time—like inefficiencies, inconsistencies, and lost revenue just to name a few.
A Digital Asset Management (DAM) system offers a centralized platform built for storing, organizing, and distributing digital content—which in turn improves workflows, enhances security, and ensures brand consistency. DemandBridge offers industry-leading DAM solutions through DB Distributor and EQ Commerce, enabling businesses of small and large to streamline operations while making the most of their digital content.
Debating if a DAM system is right for your organization? Let’s explore 10 essential benefits of Digital Asset Management and why DB Distributor and EQ Commerce stand out as indispensable tools for your business.
1. Centralized Asset Repository
Did you know that, according to McKinsey & Company, employees spend an average of 19% of their workweek searching for information? A DAM system eliminates wasted time by serving as a single source of truth for all digital assets, ensuring team members and external partners can access exactly what they need without having to search through multiple storage locations, dig through email chains, or go back and forth with Marketing!
With DB Distributor, enterprise businesses can efficiently store and manage product images, branding materials, and sales collateral in one place, reducing the risk of using outdated or incorrect assets across the board. Similarly, EQ Commerce offers small to mid-sized businesses a seamless way to organize and distribute promotional content, making asset retrieval faster and more reliable.
2. Enhanced Workflow Efficiency
Without an effective DAM system, marketing teams unfortunately waste valuable time recreating and duplicating assets. Studies from Gartner show that 43% of marketers struggle with workflow inefficiencies due to asset mismanagement.
DB Distributor optimizes workflow efficiency by providing teams with a structured approval process, automated file tagging, and seamless collaboration tools. Meanwhile, EQ Commerce simplifies asset distribution, ensuring that promotional materials are easily accessible for teams managing multiple campaigns simultaneously.
3. Controlled Access and Security
With the rise of digital content, protecting brand integrity and sensitive data has never been more critical. Cybersecurity breaches cost businesses an average of $4.45 million per incident (IBM Security 2023).
DemandBridge solutions offer permission-based access controls, allowing businesses to determine who can view, edit, and distribute assets. DB Distributor and EQ Commerce ensure that only authorized personnel can modify key branding materials, for secure access to digital assets with encryption and audit trails, providing an extra layer of security for your business.
4. Catalog Management
DemandBridge’s DAM includes robust catalog management features that help businesses like yours efficiently track and use digital resources, ensuring they’re always organized and easily accessible.
Efficient catalog management like this ensures the right products and assets are available at the right time, improving order accuracy and customer satisfaction. DB Distributor includes powerful catalog management tools, allowing businesses to organize, update, and distribute product data seamlessly while EQ Commerce offers intuitive catalog features tailored for small to mid-sized businesses, making promotional asset management smoother and more efficient. By centralizing catalogs within a DAM system, businesses can maintain consistency and minimize errors in asset distribution.
5. Advanced Search Capabilities
As we’ve covered, finding the right asset at the right time is crucial for efficiency. Yet, IDC reports employees spend 1.8 hours per day searching for documents, equating to 9.3 hours per week; that’s almost 485 hours per year, per employee! A DAM system solves this problem with metadata-driven search functionality, allowing users to locate assets instantly.
With DB Distributor and EQ Commerce, businesses can tag assets with keywords, descriptions, and categories, for ensuring that the correct files can be identified and retrieved quickly, eliminating bottlenecks and keeping both sales and marketing teams moving forward.
6. Real-Time Transaction Processing
Those that rely on outdated asset management methods often struggle with delays in order fulfillment. Studies indicate that companies with real-time asset tracking see a 25% reduction in processing times (Aberdeen Group).
DB Distributor seamlessly integrates with order fulfillment and inventory management systems, enabling real-time transaction processing. This ensures that all digital assets—product images, pricing sheets, and promotional materials—are instantly updated and accessible.
7. Integration with eCommerce and Order Fulfillment
For businesses in the distribution, fulfillment, or promotional products space, seamless integration between DAM and eCommerce platforms is critical. According to Salesforce, 68% of consumers expect brands to deliver connected experiences across digital channels.
DB Distributor is designed for enterprise-level businesses to streamline order management by connecting product images and descriptions with inventory and fulfillment data. Meanwhile for the smaller guys, EQ Commerce simplifies promotional asset management, ensuring that marketing materials are readily available for online storefronts or digital marketing campaigns.
8. Improved Collaboration Across Teams
With today’s hybrid and remote work environments, 80% of professionals collaborate across multiple departments daily (Harvard Business Review). A DAM system enhances collaboration by allowing different teams to access and share digital assets in a structured and organized manner, rather than one-off’s, email threads, or otherwise.
With DB Distributor, enterprises can facilitate cross-functional collaboration by enabling teams to review, edit, and approve assets in a single, controlled environment. EQ Commerce also supports small businesses in this by providing a simple interface for teams to distribute promotional content efficiently and effectively.
9. Cost Reduction and ROI Optimization
While we’ve discussed efficiency and workflows, we haven’t yet talked about what this means for your bottom line. A well-oiled DAM system leads to significant cost savings. According to Gartner, companies that deploy DAM solutions see a 35% reduction in asset-related costs and an ROI increase of up to 400%.
By eliminating duplicate asset creation, streamlining workflows, reducing storage inefficiencies and more, DB Distributor and EQ Commerce help businesses cut down on operational expenses while maximizing marketing ROI.
10. Compliance and Rights Management
Using unlicensed or outdated digital assets can lead to legal issues and brand reputation damage; or worse, predatory companies coming at you for unauthorized use and demanding payment or threatening legal action against your company. Unfortunately, this isn’t as few and far between as you may think. In fact, over 50% of brands have faced compliance challenges due to poor asset management (Content Marketing Institute).
DemandBridge’s DAM solutions include rights management features to track asset usage, expiration dates, and licensing agreements. DB Distributor ensures compliance with industry regulations, while EQ Commerce helps small businesses manage promotional content legally and effectively.
Future-Proof Your Business with DemandBridge
If you’re still not convinced, consider this: in a digital-first world, a reliable DAM system is no longer optional —it’s critical for maintaining control and driving success. Whether you’re an enterprise business leveraging DB Distributor or a small to mid-sized company utilizing EQ Commerce, DemandBridge offers the tools you need to manage your digital assets efficiently, promote collaboration, and drive business growth.
Ready to take your digital assets to the next level? Contact us today and discover how our industry-leading DAM solutions can transform your business operations.
