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08/18/2008
For Winbrook, Validation and Innovation Drove DB Enterprise Decision
Category: News
Posted by: blaquekaat

Winbrook’s decision to go with DB Enterprise over other solutions boiled down to validation, innovation and the ability to deliver better business value. “DB Enterprise enables us to complete the roundtrip with our back-end system in place and enjoy numerous competitive advantages for our business and our customers,” said Scott Lattanzio, President of Winbrook.

Working with a tried and true platform with more than 375,000 users further validated Winbrook’s decision to go with DB Enterprise. “With real customers doing real transactions, the comfort level was very high for us,” said Lattanzio. “We needed an industry standard so we could hit the ground running, and that’s what we got with DB Enterprise.”

For Winbrook and its customers, DB Enterprise offers an end-to-end solution that helps drive revenue and improve efficiency, such as direct mail and print-on-demand capability, and a wide range of production management functionality. “We chose DB Enterprise because it gives us a clear competitive advantage—now and in the future,” said Lattanzio.

Looking ahead, a commitment to continued innovation was also an important consideration in Winbrook’s decision to partner with DemandBridge. “New products under development, such as the SourcingBench supply chain integration platform and a Cross-Media Campaign Management tool, will enable Winbrook to do what it does best—stay out in front of our clients’ needs,” said Lattanzio.

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Introducing DemandBridge

In September 2006, TopForm® Software, Inc. was acquired by WebbMason, a leading print and brand management company. In October 2007, TopForm changed its name to DemandBridge and expanded its mission to accelerate product innovation and technical advancement, and enhance value-added services and customer support.

DemandBridge delivers the technology solutions market-leading distributors need to achieve sustainable growth and profitability. DemandBridge offers the only end-to-end platform that connects a distributor's accounting, operations and inventory systems with the industry's leading on-demand marketing, promotion and print eProcurement portal, used by more than 360,000 registered print buyers. The company is headquartered in Norcross, Georgia.

About TopForm® Software

TopForm® Software (Norcross, Georgia), a multi-user operational software developer and marketer, was founded in 1975 as Computer Software, Inc.(CSI). In 1988, CSI released the TopForm Accounting series for print distributors, and evolved to provide automation for every aspect of distributor operations. In 1999, CSI changed its name to TopForm® Software, Inc. TopForm and WebbMason have been partners in innovation for more than a decade.

About WebbMason

Founded in 1989, WebbMason is one of the fastest-growing print management service companies in the country, growing at an average annual rate of more than 14.2 percent since 2000. WebbMason delivers commercial printing, promotional products, and a complete forms management system through its unique enterprise-wide print management program. WebbMason has 14 sales offices throughout the United States and is headquartered in Baltimore, Maryland. www.webbmason.com