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08/18/2008
For Winbrook, Validation and Innovation Drove DB Enterprise Decision
Category: News
Posted by: blaquekaat

Winbrook’s decision to go with DB Enterprise over other solutions boiled down to validation, innovation and the ability to deliver better business value. “DB Enterprise enables us to complete the roundtrip with our back-end system in place and enjoy numerous competitive advantages for our business and our customers,” said Scott Lattanzio, President of Winbrook.

Working with a tried and true platform with more than 375,000 users further validated Winbrook’s decision to go with DB Enterprise. “With real customers doing real transactions, the comfort level was very high for us,” said Lattanzio. “We needed an industry standard so we could hit the ground running, and that’s what we got with DB Enterprise.”

For Winbrook and its customers, DB Enterprise offers an end-to-end solution that helps drive revenue and improve efficiency, such as direct mail and print-on-demand capability, and a wide range of production management functionality. “We chose DB Enterprise because it gives us a clear competitive advantage—now and in the future,” said Lattanzio.

Looking ahead, a commitment to continued innovation was also an important consideration in Winbrook’s decision to partner with DemandBridge. “New products under development, such as the SourcingBench supply chain integration platform and a Cross-Media Campaign Management tool, will enable Winbrook to do what it does best—stay out in front of our clients’ needs,” said Lattanzio.

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Brian Fritsche, President and CEO

Brian joined WebbMason, Inc. in 2000 as Vice President of Software Development and was later promoted to Chief Information Officer. Prior to 2000, Brian was Vice President of Internet Development for Deutsche Bank Alex. Brown. Brian has been instrumental in defining and delivering the technology and eCommerce strategies that have helped Webb/Mason grow into an industry leader.

In September 2006, WebbMason acquired TopForm® Software and invited Brian to assume leadership of the company as President & CEO. Brian and the DemandBridge management team charge themselves with personal excellence in helping our customers achieve the success they seek through best-in-class technology solutions.

Julie Pritchard, Vice President, Sales and Marketing

Julie Pritchard joined TopForm® Software in 1985, the year the company began development of its enterprise-wide software solution for the Business Print Distribution industry. Since that time, Julie has witnessed the evolution of the industry, and has directed TopForm's sales expansion to a global enterprise software firm. With installations across the United States, the United Kingdom, Australia and elsewhere, she has been involved with hundreds of TopForm deployments. As a result of her extensive experience in the industry, she understands the consultative nature of the business and looks forward to leveraging her expertise with DemandBridge.

Theresa Anderson, Manager, Quality Assurance

Theresa started at TopForm® Software in 1979. Having worked with the original product developers, support specialists, and the software development team, Theresa brings extensive experience with DemandBridge products, which makes her well qualified to manage our Quality Assurance (QA) team. Theresa's individual mission is to continue to bring a first-rate product to our customers through careful and thoughtful quality control.

Steve Boyett, Manager, On-Site Services

Steve is largely regarded by the DemandBridge staff as the "voice of the customer," given that he spends the majority of his time on the road with our clients. As the leader of our On-Site Services team, focusing on end-user education, business process consulting, documentation, and management of the DemandBridge Idea Bank, Steve is constantly in touch with our customer base and the needs of their customers. A true road warrior, Steve's individual mission is to help each customer maximize Return on Investment in DemandBridge, and advise the DemandBridge technical staff on meaningful ways to help our customers stay in front in a complex and competitive landscape.

Cathy Spence, Manager, Customer Support

Cathy first started with TopForm® Software in 1985, gaining experience in many areas of the company, including support, accounting and office management. Cathy also is credited with the planning and organization of the DemandBridge Annual Client Conferences. In addition to her time with DemandBridge, Cathy has experience working directly for a DemandBridge customer and, therefore, brings a unique and valuable perspective to our Customer Support Team. Cathy's individual mission is to provide the very best customer service in our industry through active listening, thorough follow-up, and constant employee education.