Most distributors and manufacturers are familiar with DemandBridge, but so much is changing with the company.

For years, the industry has known DemandBridge for its main tools—technology that connects a distributor’s accounting, operations and inventory systems, as well as an eCommerce portal for on-demand marketing, promotion and print. That technology is used by 1.2 million people, but we sensed an opportunity to help our clients succeed in new ways.

End user demands are changing, and the goals of forward-thinking distributors are evolving as well. Quite honestly, marketing service providers who want to grow their businesses need more than they have received over the past few years. They crave technology that’s innovative and customizable, developed and updated by true software experts who can take their business to new heights.

NEW BENEFITS YOU CAN EXPECT

Microsoft Azure cloud-based services

Grow and scale quickly

You’ll be able to select the tools and services your company needs. With our platform move to Azure, you’ll have the freedom to deploy wherever you want, using the applications and frameworks of your choice. This cloud solution will improve our performance (and yours), enable us to “onboard” new clients quickly, give you access to advanced business integration tools, and keep you on the leading edge of marketing services.

Marketing software-as-a-service approach

Customize tools to your needs in a flexible way

Technology should never be one-size-fits-all. Some clients need only marketing resource management, while others need tools for customer segmentation analytics, next-best-offer analysis, marketing campaign management, product lifecycle management and more. With our SaaS model, you can get all the data, applications and APIs you need in one place—or select only the ones appropriate for your business.

“Big data” capabilities

Turn information into action

It’s not enough to put ink on paper better than your competitors, because those competitors are also finding ways to gather and manage information. Savvy distributors are winning business by talking about improving processes, not just products, and they’re finding ways to turn customer data into action. With DemandBridge, you’ll help clients assess the effectiveness of their communication to create proper follow-up messages that elicit action, making you more responsive (and your clients more successful).

Advanced integration

Purchase modules as standalone offerings

We now offer our customers the ability to purchase modules as standalone offerings that can be integrated to competing eCommerce solutions, backend ERP systems, procurement platforms, and customer intranets. We’re not going to stop you from pleasing your customers (and making money in the process) if this is the most logical solution.

Improved reporting

Gain clearer transparency into orders and inventory

All customers, including ones that use DemandBridge strictly to manage their print and promo business, will gain access to better reporting functionality. Faster, easier access to standard and customized reports will help to inform your future decisions.

Upgraded sourcing technology

Improve margins and boost customer service levels

Managing requests from clients every day can be time-consuming. Our industry-specific, fully integrated system for supply chain management helps to drive down the cost of print orders. We empower your customer service personnel to organize, compare, bid, and manage jobs more effectively. This helps to ensure that your clients receive competitive pricing, each project is matched to the correct production equipment, and you have access to real-time job tracking.

Agile development

Continual advancements

Our platform development process includes updates and improvements every 3-6 weeks. New feature sets or major product releases are usually introduced twice a year. We have an advisory board to manage the strategic direction of our products to ensure we stay ahead of developing market demands, and our users contribute ideas and requests.

THE COMPANY WE KEEP

OUR LEADERSHIP TEAM

David Rich

CHAIRMAN & CEO

David Rich is a seasoned Executive from the Technology Sector. He spent 28 years at Accenture where he led the High Tech Industry, the CRM Service Line and Accenture Analytics globally. After retiring from Accenture in 2012, he became CEO at Silicon Valley-based Revolution Analytics which Microsoft later acquired in 2015. Today, he’s chairman and CEO of DemandBridge, where he aims to build a “mini Accenture for the PSDA market.”

Cathy Smith

VP OPERATIONS, CUSTOMER SUPPORT

Cathy first started with TopForm Software in 1985, gaining experience in many areas of the company, including support, accounting and office management. Cathy also is credited with the planning and organization of the DemandBridge Annual Client Conferences. Additionally, Cathy has experience working directly for a DemandBridge customer and brings a perspective to our customer support team.

Tony Abunassar

VP BUSINESS DEVELOPMENT

Tony Abunassar has led the DemandBridge expansion into digital and direct marketing. Tony works directly with accounts to determine strategy and tactics for marketing campaigns. He is an acknowledged expert in direct marketing, especially for online and offline integrated campaigns. With his team he has created campaigns that have driven extraordinary customer acquisition, cross-selling, renewal and retention.

Amer Mallah

CHIEF TECHNOLOGY OFFICER

With 16 years at DemandBridge, Amer Mallah has been a leader in engineering and long-term architectural guidance for the company's operations and client services. Amer is responsible for the technical design, construction, and performance for all of our DemandBridge software products and he leads our engineering team accordingly.

Michelle Bengermino

VP PRODUCT MANAGEMENT

Michelle Bengermino has 17 years of history with DemandBridge and has led the product vision, development, support and delivery of our software products. She has contributed to the development of the DemandBridge Enterprise product from its earliest stages through roles in feature design, development, support, implementation, and training.

Julie Pritchard

VP SALES, PRODUCT MANAGEMENT

With installations across the United States, the United Kingdom, Australia and elsewhere, Julie has been involved with hundreds of DemandBridge software solution deployments and has directed DemandBridge's sales expansion to a global enterprise software firm. She understands the consultative nature of the business and leverages her expertise with DemandBridge.

Marcy Wright

VP MARKETING, CLIENT SERVICES & STRATEGIC ALLIANCES

Marcy enhances the Client experience through the development of specific solutions for Client effectiveness and profitability. Additionally, she leads the Strategic Alliances group to forge accretive alliances in the marketplace to provide industry-specific end-to-end marketing platforms. Prior to DemandBridge, Marcy spent time with WebbMason Marketing along with 20 years’ working in similar roles with the Big 6 public accounting firms.

Chaitanya Guntur

CHIEF ENGINEER

Chaitanya joined TopForm Software in 2003 as a result of the acquisition of HTTPrint where he was their leading software architect. In 2008 Chaitanya was promoted to Manager of Software Development for DemandBridge. In addition to leading the team of DB Distributor developers, he is also the architect of many new DemandBridge software products. Chaitanya holds a Master of Science degree in Computer Science from Old Dominion University.

Jared Placek

CHIEF ENGINEER

Joining DemandBridge in 2008, Jared leads the software development efforts for DemandBridge Enterprise as well as DB Alliance and the DB Response Platform. In addition to regularly adding features and functionality, Jared and his team are currently focused on the re-architecture of our platform products in order to take full advantage of our move to the cloud.